Post by account_disabled on Mar 7, 2024 7:47:46 GMT
The web content writer of b2b (business to business) technologies is a specialized professional figure, which requires journalistic skills , knowledge of the IT sector and continuous updating , as well as aptitude for relationships and strong organizational skills. But how do you become a creator of online content dedicated to Information Technology? What background do you need to have and above all what skills are needed ? IT experts and communication specialists First of all, we distinguish between two main types of professionals who typically approach the sector: the more technical profiles , who work in the IT field and have obtained a relevant degree (for example, computer engineers, programmers and data scientists); people with culture and careers in communication (journalists, press office workers, bloggers and so on), who have approached technological issues out of personal or work interest.
Generally, web content writers with an IT background write Germany Phone Number articles more focused on technical aspects such as tutorials or product reviews , addressing an audience of specialists (for example, Chief Technology Officers, systems engineers or developers). Communication experts, on the other hand, deal with more far-reaching topics ( IT market trends , vendor strategies , success cases , digitalization paths ), addressing the decision makers of technological purchases, the Chief Information Officers, the business units that today are most impacted by innovation (Marketing, Human Resources, etc.). However, regardless of their cultural and professional background, both categories of web content writers must possess some common characteristics (albeit with a different degree of depth): journalistic skills , IT knowledge (technical and sectoral), soft skills .
Web content writer: the journalistic skills you need to possess The first fundamental requirement for anyone involved in writing textual content is obviously the ability to write in a clear, sequential and understandable way , transforming the information into valuable messages for the target audience. Personal style represents an added value to the extent that it contributes to the reader's engagement and fuels the following of followers. Journalistic skills obviously include the ability to manage interviews , approaching the interlocutor correctly and stimulating valuable responses. The ability to choose sources is essential to safeguard the authority and reputation of the client (editorial staff, company or communication agency). It also requires the ability to focus on themes , logical thinking and critical vision in order to propose useful, coherent and original content.
Generally, web content writers with an IT background write Germany Phone Number articles more focused on technical aspects such as tutorials or product reviews , addressing an audience of specialists (for example, Chief Technology Officers, systems engineers or developers). Communication experts, on the other hand, deal with more far-reaching topics ( IT market trends , vendor strategies , success cases , digitalization paths ), addressing the decision makers of technological purchases, the Chief Information Officers, the business units that today are most impacted by innovation (Marketing, Human Resources, etc.). However, regardless of their cultural and professional background, both categories of web content writers must possess some common characteristics (albeit with a different degree of depth): journalistic skills , IT knowledge (technical and sectoral), soft skills .
Web content writer: the journalistic skills you need to possess The first fundamental requirement for anyone involved in writing textual content is obviously the ability to write in a clear, sequential and understandable way , transforming the information into valuable messages for the target audience. Personal style represents an added value to the extent that it contributes to the reader's engagement and fuels the following of followers. Journalistic skills obviously include the ability to manage interviews , approaching the interlocutor correctly and stimulating valuable responses. The ability to choose sources is essential to safeguard the authority and reputation of the client (editorial staff, company or communication agency). It also requires the ability to focus on themes , logical thinking and critical vision in order to propose useful, coherent and original content.